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Event Details
Whether you're a small business owner looking for answers, a brand marketer hoping to learn what's next for your brand or an agency or firm connecting companies with their customers through social channels, this power-packed day puts you in the know. The top thinkers and practitioners in the industry will bring practical, actionable to-dos that you can begin using immediately to help your business become more social and successful.
Awareness and Exploring Social Media are proud to present the Awareness Exploring Social Media Business Summit, an all-day, intensive learning event, Monday, October 17, 2011 at the Boston Marriott Burlington. Speakers include Altimeter Group analyst Jeremiah Owyang, Shift Communications principal Todd Defren, OneForty.com's Laura Fitton and a Who's Who of digital marketing and social media marketing notables. Register by Sept. 17 to get the Early Bird Discount!
ESM and Social Media Explorer CEO Jason Falls, Content Rules authors C.C. Chapman and Ann Handley, mobile and event marketing expert Tim Hayden, Location-Based Marketing for Dummies co-author Mike Schneider, Awareness's Mike Lewis, email and social media marketing expert DJ Waldow and SocialFresh founder Jason Keath will also speak at the Summit. The event will also have a brand and agency case study panel that includes Dave Kerpen from Likeable Media, Rick Racela from Comcast Sports Group, Jonas Nieslen of Mindjumpers and Taulbee Jackson from Radious.
All that is just $250 (No 49's or 99's -- consider it Jason Falls's No Bullshit pricing!) for early bird registrations completed by Sept. 24. The full-price for all that learning is just $300! The cost includes breakfast and lunch and all attendees receive a one month free membership in ExploringSocialMedia.com, a learning community and digital marketing expertise resource.
Tentative Agenda
| 8-8:30 a.m. |
Networking and Breakfast |
| 8:30 a.m. |
Welcome/Introductions - Mike Lewis & Jason Falls |
| 8:45 a.m. |
Opening Keynote: Jeremiah Owyang
How to build a scalable social business program |
| 9:45 a.m. |
Todd Defren
Integrating Social |
| 10:15 a.m. |
Networking Break |
| 10:30 a.m. |
Ann Handley & C.C. Chapman
Applying Content Creatively |
| 11:00 a.m. |
Mike Lewis
Distributing Social Content |
| 11:30 a.m. |
Tim Hayden
Becoming Mobile |
| 12:00 p.m. |
Lunch |
| 12:15 p.m. |
Lunch Keynote: Jason Falls
No Bullshit Social Media Stories |
| 1:15 p.m. |
Mike Schneider
Checking In: Location-Based Marketing |
| 1:45 p.m. |
Jason Keath
Yes, Your Company Blog CAN Drive Business |
| 2:15 p.m. |
Networking Break |
| 2:45 p.m. |
DJ Waldow
Socializing Email Marketing |
| 3:15 p.m. |
Laura Fitton
Make Yourself Useful |
| 3:45 p.m. |
Case Studies Panel
Dave Kerpen, Likeable
Media; Rick Racela, Comcast Sports Group; Jonas
Nielsen, Mindjumpers; Taulbee Jackson, Radious. |
| 4:15 p.m. |
Mike Lewis & Jason Falls
Closing Thoughts & Open Q&A |
| 4:30 p.m. |
Networking/Cocktail Event (Optional) |
Register and reserve your spot now!
NOTE: Be sure to register for the Altimeter Group's Tweetup the night before, Oct. 16! Meet and greet before the event! See you there!
When & Where
Boston Marriott Burlington
One Burlington Mall Road
Burlington,
MA 01803
Monday, October 17, 2011 from 8:00 AM to 4:30 PM (EDT)
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